top of page
Hands Using Smartphones

LinkedIn Personal Branding

People don't just buy from businesses anymore. They buy from the people behind them.

Whether you're a business owner, director, consultant or industry expert, or a professional wanting to up your LinkedIn presence your personal brand has become one of your biggest business assets.

 

In 2026, people want to know who they're working with before they enquire, invest or recommend your services.

 

That's where I come in. I will give you the confidence to post. To share what is important to you, to reach the audience that is important to you.

LinkedIn Personal Branding

I help ambitious professionals build an authentic presence on LinkedIn through strategic, engaging content that showcases their expertise, tells their story and keeps them front of mind with the people who matter most.

No cringey influencer content.

 

No AI-generated waffle. Just genuine thought leadership that sounds like you.

Why personal branding matters in 2026

The way people buy has changed.

Before picking up the phone or sending a message or enquiry, potential clients are researching the people behind a business. They're looking at LinkedIn profiles, reading posts, checking credentials and deciding whether they trust you.

A strong personal brand helps you to:

  • Build trust before the first conversation.

  • Position yourself as an expert in your industry.

  • Stay visible with potential clients and existing contacts.

  • Generate referrals through increased visibility.

  • Attract speaking opportunities, partnerships and media interest.

  • Create opportunities that come to you, rather than constantly chasing them.

 

People connect with people. Your business has a brand - but your personal brand is what creates relationships.

What I'll do

I'll work closely with you to understand your business, your personality and your expertise before creating LinkedIn content that reflects your voice.

My Personal Branding service includes:

  • LinkedIn content strategy

  • Monthly content planning

  • Ghostwritten LinkedIn posts

  • Thought leadership content

  • Storytelling posts that builds connection

  • Educational and industry insight posts

  • Engagement recommendations

  • Content ideas based on business updates, industry trends and non-business related posts.

How it complements your PR

This isn't just another social media service.

Personal branding and PR work hand in hand.

If I'm writing your press releases, securing coverage or creating thought leadership articles, we can maximise every opportunity by turning those stories into LinkedIn content that reaches your network too.

Won an award? Let's talk about the journey.

Featured in the press? Let's share the story behind it.

Launching something new? Let's build anticipation before the announcement.

Speaking at an event? Let's continue the conversation afterwards.

Your LinkedIn becomes the place where your PR keeps working long after the headlines fade.

Together, they create a consistent, credible reputation that helps people remember you.

 

Who it's for

This service is perfect for:

  • Business owners

  • Professionals looking to raise their profile

  • Directors

  • Founders

  • Consultants

  • People who know they should be posting on LinkedIn but simply don't have the time

Whether you're trying to attract new clients, recruit talented people, grow your network or establish yourself as an industry expert, a consistent personal brand can help you get there.

Why work with me?

I've spent more than 15 years working in PR and communications, helping organisations and individuals tell their stories.

I'm passionate about you telling YOUR story, and giving you the confidence to do so.

My aim isn't to make you sound like everyone else on LinkedIn.

It's to help you become known for what you do best.

Ready to build your personal brand?

If you've been meaning to post more consistently, share your expertise or raise your profile on LinkedIn, I'd love to help.

Let's create content that starts conversations, builds credibility and opens doors.

Get in touch to discuss a LinkedIn Personal Branding package that's tailored to you.

E-mail me on jade@jadelianacommunications.co.uk and let's ​get the ball rolling!

© Jadie Liana Communications 2023

bottom of page