The Power of Consistency and Captivating Photography on Instagram and Facebook

I am SO proud to have grown up in my professional career between 2011 to now as it has been SUCH a turning point for social media.

I started out back in 2011-2014 with tasks from managers like ‘Jade, can you look into what this ‘Twitter’ thing is and if we should be ‘on it’? Or being told that Facebook is just for kids. Haha, okay.

One of my proudest social media moments was setting up Sheffield Wednesday’s Instagram account back in April 2014. How mad is that? We can’t imagine a huge football club like SWFC not having an Instagram account. I remember being so totally new to the world of football but I soon became OBSESSED with it.

I remember sitting on the train back to my home town scrolling through Leicester City’s Instagram account for inspo as they were one of the only clubs to be on the platform.

So, I set the account up. We got 500 followers - buzzing. LOL. My former colleague Mark and I still laugh about the content we used to post on there. One of the first posts was a digger on the pitch during the summer. We laugh but, to be honest, it's what fans want. They want any behind-the-scenes content, that allows them to be closer to their club.

Throwback digger pic!

Anyway, enough reminiscing about my naïve social media days... enjoy the rest of the blog!

The Importance of Content Consistency

Consistency is key when it comes to building your brand and establishing a strong online presence. Your followers and potential customers want to see content that is not only visually appealing but also reflects your unique style and voice. This is where the magic happens. By consistently delivering high-quality, engaging content, you build trust, loyalty, and a genuine connection with your audience.

The Magic of Good Photography

Let's talk about the importance of good photography. We all know that a picture is worth a thousand words, but in the realm of social media, it's worth even more.

You don't need to be a professional photographer to up your game. With smartphones equipped with powerful cameras these days, you have a powerful tool at your fingertips. Play around with composition, lighting, and angles. Experiment with different editing apps to enhance your photos.

Don't be afraid to let your creativity shine – but please don’t go circa 2014 on us and apply two ‘x-pro’ filters on your Insta pics. And don’t even get me started on the border era of Instagram!

Creating a Cohesive Visual Aesthetic

Good photography is just one piece of the puzzle. Consistency in your content is equally important. Think of your Instagram or Facebook feed as a curated gallery that reflects your brand's identity. Create a cohesive visual aesthetic by using similar filters, colour palettes, or themes.

Building a Loyal Community

Consistency in your content also means consistently delivering value to your audience. Whether you're a fashion blogger, a foodie, or a fitness enthusiast, make sure your content aligns with your niche. Share your expertise, tips, and insights. Engage with your followers by responding to comments and messages. Building a loyal community is what sets successful accounts apart from the rest.

Work with me!

I’d love to hear from you about how we could work together – I promise not to add 2x x-pro filters onto you Instagram pics!

E-mail me jade@jadelianacommunications.co.uk